Ever feel like you have 𝑡𝑜𝑜 𝑚𝑎𝑛𝑦 𝑔𝑜𝑜𝑑 𝑖𝑑𝑒𝑎𝑠 and no clear way to decide which ones to tackle first? That’s where the 𝐈𝐦𝐩𝐚𝐜𝐭/𝐄𝐟𝐟𝐨𝐫𝐭 𝐌𝐚𝐭𝐫𝐢𝐱 comes in.