The best apps feel like they’re thinking with you. Click a button. Boom — something happens. Not just behind the scenes, but right in front of you: a spinner, a sound, a “Got it!” message.

The best features don’t just work—they get noticed.
You know you’ve nailed #discoverability when people easily find new capabilities based on #precedent and #intuition.

Why do we do a rehearsal before a wedding? Doesn’t it take time and cost money? We do it because we want the big day to go really, really well! We want it to be truly excellent.

When it comes to digital systems, I’d like mine in bubble wrap.

Just a crash pad for when things go sideways.

A soft landing when the app doesn’t understand my intention.

Is that too much to ask? 🤕

Ever try to save your work and accidentally delete it instead? That’s not a “you” problem. That’s a mapping problem. 🧭

If your software sometimes has your teammates wondering “Did that go through?” — you may have a great opportunity to bring clarity, confidence, and efficiency through solid design.

Continuing on #DesignThinking. When tools don’t guide people, guess what happens?

Hey, let me ask you a question:
Have you ever walked up to a door with a handle, instinctively tried to pull it—only to realize you were supposed to push?