Prototyping Isn’t Time-Wasting—Not Prototyping Is.

Why do we do a rehearsal before a wedding? Doesn’t it take time and cost money? We do it because we want the big day to go really, really well! We want it to be truly excellent.

Some business folks hear “prototype” and think:

“Extra work.”
“We already know what we want.”
“Let’s just build it.”

But here’s the truth: You don’t know until you try it.
And trying it only after all the code is written? That’s #expensive.

Prototyping is your test run. Your dress rehearsal.
Your “Let’s see if this idea works before we ship it to 10,000 users.”

A good prototype can reveal:
• 🌀 Confusing flows
• 🧱 Dead ends
• 🔄 Circular logic
• 🙈 And assumptions nobody questioned—until it was too late

📚 As Don Norman, author of 𝘛𝘩𝘦 𝘋𝘦𝘴𝘪𝘨𝘯 𝘰𝘧 𝘌𝘷𝘦𝘳𝘺𝘥𝘢𝘺 𝘛𝘩𝘪𝘯𝘨𝘴, puts it:

“Rapid prototyping of ideas, with continual testing and refinement, is the essence of good design.”

Prototypes aren’t about perfection.
They’re how we learn what doesn’t work—before it’s too expensive to fix.
The best part? You can throw a prototype away.
(That’s the point.)
Code? Not so much.

“I wish we’d skipped testing that,” said no one ever.

Prototyping = Insurance for Your Ideas 💡🛡️

It’s not about making it pretty.
It’s about making sure it works—before you invest time, money, and your dev team’s sanity.

Why This Matters to Business Leaders 💼✨

You’re not paying for the prototype.
You’re paying to avoid #rework.

When you skip prototyping:
• 🧯 #Support tickets pile up
• 🛠️ Developers #backtrack
• 🤕 Users lose #confidence
• 📉 You lose #momentum

When you invest in prototyping:
• 🧠 Teams think clearly before coding
• 🔄 Iteration happens early and cheaply
• 🚀 Launches go smoother
• 🙌 And users feel like it just makes sense

It’s not about perfection—it’s about preview.

Next up: Constraints aren’t the enemy—they’re design’s best friend.