The best apps feel like they’re thinking with you. Click a button. Boom — something happens. Not just behind the scenes, but right in front of you: a spinner, a sound, a “Got it!” message.

The best features don’t just work—they get noticed.
You know you’ve nailed #discoverability when people easily find new capabilities based on #precedent and #intuition.

You know your solution design truly rocks when it’s whisper quiet in your hallways -- no one is asking for #documentation, no #trainingvideos needed, no group walkthroughs. It just works, and people use it. That's #IntentionalDesign.